Beginner’s Guide to Keg Collar
Keg collars are a way to label brewed beverages in kegs, with the benefit of being customizable
to showcase the brewer and brand’s uniqueness. Read on to learn all about keg collars – and
see how your brand can benefit from custom keg collars!
What is a keg collar?
In short, a keg collar is a ring-shaped label that goes on top of a keg, allowing brewers to brand
the keg and indicate the contents. They also provide a valuable backup to identify a keg if the
keg cap is lost at any point in the shipping or consumption process. Keg collars are sometimes
known as keg neckers or neck rings.
What information goes on a keg collar?
The main purpose of a keg collar is to provide all relevant, and legally required, information.
This includes:
• Name of your Brand
• Name of the Beer or Beverage inside
• Beer or Cider Flavor/Style
• Brewery Name and Address
• Production Date/Batch Code (A clear date when the keg was packaged to allow for
proper rotation and timely usage; should include day, month, and year)
• ABV - Alcohol by Volume (see local and federal regulations regarding what you can and
must include when talking about ABV)
• Package Size
• Keg Pressure Warning
• Government Alcohol Warning
• Any other info required by the Alcohol & Tobacco Trade Bureau in your area (check for
updates and local regulations at www.ttb.com)
Why do I need them?
If you want to sell your brews, you’ll need keg collars to provide the legally required
information on the keg. But more than that, custom keg collars can be a sales tool to allow
brewers to show off their product’s professionalism and credibility, as well as its
distinctiveness.
For independent brewers, it’s important to make your brand stand out from the crowd.
Memorable custom keg collars are a great way to showcase what makes your brand, and
brews, different.
For hobby brewers, keg collars are a way to impress your friends with your official labels, and
maybe elevate your brewing from a hobby to a side hustle.
No matter what kind of brewer you are, keg collars give your beer or beverage an edge.
Customizing Your Keg Collars
Keg collars can come in various shapes, stocks, fonts, and designs and are created using highquality
digital printing with a spot color or 4-color process. When you work with The Keg Collar
Store, we’ll walk you through all your options to find the best ones for your budget and brand.
Need help crafting the perfect custom keg collar? Reach out to us! Our experts will guide you
through the process with your brand’s needs in mind.
Why Every Brewer Should Use Custom Keg Collars
Whether you’re a professional breaking into the brewing industry, a small independent brewer,
or a hobby brewing enthusiast, keg collars are a way to take your brews to the next level. Keg
collars give your product a professional edge and showcase what makes it unique. Read on to
learn more about why every brewer should use custom keg collars.
Why keg collars?
As a brewer, you have a few options for ways to label your kegs, including keg wraps and caps.
But keg collars offer the most in terms of imprint area, branding opportunities, and
customization. And all of these elements are ways to make your brand and brews stand out
from the crowd.
Who needs keg collars?
Any brewer who want to sell their beverages needs to have the legally required information
labeled on each container produced. Keg collars allow you to provide all the information you
need to in order to keep your product up to regulation.
However, keg collars are more than just informative; they can also be a sales tool. Keg collars
are fully customizable, giving brewers the opportunity to show off what makes their brand and
beverages unique. They can feature a logo, design or tagline in addition to all the required
information that goes on the keg collar.
Independent brewers need to stand out from the crowd in order to show what makes their
product special. They can also benefit from the element of professionalism that a custom keg
collar gives to their brew. Use your keg collars to show that your beverage is high quality and
has lots of character.
Even homebrew enthusiasts may want to try creating their own keg collars. You can impress
your friends with your official-looking brews, and maybe even elevate your hobby to a side
hustle.
No matter what type of brewer you are, your brand and product can benefit from custom keg
collars!
How do I get started on my custom keg collars?
Keg collars come in a variety of shapes, stocks, fonts, and designs and are created using highquality
digital printing with a spot color or 4-color process. When you work with The Keg Collar
Store, we’ll walk you through all your options to find the best ones for your budget and brand.
If you need help crafting the perfect custom keg collar, reach out to us! Our experts will guide
you through the customization process with your brand’s needs in mind.
